3. Social business becomes serious play
Relatively new networks such as Foursquare are touted for the focus on making networked activity local and mobile. However, it also has a game-like quality to it which brings out the competitor in the user. Participants are incentivized and rewarded through higher participation levels. And push technology is there to remind you that your friends are one step away from stealing your coveted "mayorship." As businesses look to incentivize activity within their internal or external networks, they may include carrots that encourage a bit of friendly competition.

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3 Brand Marketing Trends That Will Continue in 2010 looks at what is already going on and the three directions are:

• Brands Must Become More Social Online
• Shift in Value Perception Creates Opportunities for Brands
• Community Building is Now a Priority

3 Web Marketing Trends That Will Accelerate in 2010 looks at measuring, mobile and integrating offline with online.

• A Shift in Web Properties to Blend Online With Offline Campaigns
• New Measuring Matrix: Hybrid Measurement
• Marketing Platform Extends to Mobile, Social, and Local in Real-Time